Brand Design
In the customer’s mind.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you an important advantage in increasingly competitive markets. But what exactly does “branding” mean?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services and differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be, and how people perceive you.
Brand Identity Creation
Coherence is the password
Your Brand is not just a name and a logo. It includes colors, domain, a tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you “different.”
For this reason, I offer design and research services for all of the above elements to ensure that the brand experience fully captures the essence of your company.
Starting from the logo, through web and paper development, I develop a cohesive and effective identity.
I create corporate coordinated images capable of enhancing your brand, making it fascinating in the eyes of potential customers.
A question of perceptions
Brand is the perception a consumer has when they hear or think of your company name, service or product. That said, the word “brand” or “branding” is a moving target and evolves with consumer behavior.
Therefore, just a creative development of the brand is not enough without a clear vision of its current and future positioning.
I work with you to give the right positioning of the brand in the minds of customers, and make its value perceived in an unmistakable way.
Branding in practice...
What do I do for you or your company?
- Brand strategy
- Corporate corporate image (business card, letterhead, envelope etc…)
- Name Idea/Product Name Idea
- Logo design
- Graphic themes
- Stationery
- Packaging and much more…